Graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. From the design of a single Corporate logo, or a company’s digital ad banner to content of a newspaper. Mastering the art of Branding and/or the creation and evolution of a company brand is without a doubt the core of all graphic design. You must be able to move people with a mix of media…. Text, images, and layout but how you brand that message to drive the viewer/reader to the company you are designing for is what makes you worth a small fortune.
Graphic designers work with images as well as text in order to design and create visually appealing elements, including brochures, logos,advertisement
Designers are also responsible for interactive designs which sometimes changing minute to minute through complex digital interactions. Content-driven visually stimulating work such as Editorial design for web and mobile including websites, mobile apps, and blogs.
Today graphic designers are highly sought after to create and embellish splashy visual elements and subliminal elements. Professional graphic design is a growing industry, and good graphic designers are highly sought after.
From graphic design firms to getting a job with a company who wants to hire their own graphic designers. Advertising agencies employee several graphic or work with other companies, such as newspapers, magazines, publishers, websites, soft drink companies, museums, and restaurants.
You can also work as a freelance designer. Freelancers are self-employed individuals who work for themselves usually servicing small privately owned businesses. The median salary for a graphic designer is $43,500; $20.92/hr per the U.S. Bureau of Labor Statistics. Obviously, more talented graphic designers who can master the art of visual persuasion and brand dominance will be able to command more money.
If you do your research and due diligence you will hear that getting a 3, 4 or 6 year degree in graphic design is the best way to be a real success in this industry. I challenge you to ask 100 top recognized designers who are very well paid for their work you will find most have little or no formal education in this area. Just like successful singers, band members or actors most get there with talent, skills and creativity. Not to mention a lot of hard work. This industry is no different.
However, what do those who are willing to pay you for your design efforts want? They all want you to help create work that drives their brand, products, goods or services into high demand, recognition and profits. This is accomplished through becoming an expert on “branding” and the ability to be creative and design great work (project) that tell the visual story/message needed to generate the desired results.
This is what we teach; this is what you will learn, this is where you will get the chance to work on dozens and dozens of real live projects. Many schools discuss teaching you to develop a brand project. In our school you will develop up to 50 brand (logo) projects as well as a wide array of real life print projects, posters, banners, brochures, business cards, website headers as well as silk screen shirt designs and embroidery mock ups.
You will do your work study work with a real world national printing company and the best will be offered jobs as they graduate.
At the end of your program you will develop your own website and load it with rich content and your graphics art work created while you learned in the intern program.
In trying to decide if a design career is right for you, it might be helpful to think about the qualities and interests that many designers share, and see if they overlap with your own. Since most high schools don’t offer design courses, it’s not easy to make the connection. Many professional designers don’t come into the field until their twenties or thirties, after they’ve received degrees and even started careers in related disciplines. Many more students attend design school and are disappointed when either the education or the practice (or both) aren’t what they expected.
So who becomes a designer? First and foremost, designers are keen observers and lovers of beautiful and useful objects, messages, and experiences. They pay attention as they move through their day, possessing a hyper awareness of the visual and textual world around them. They make connections and ask questions about how those objects and messages work, what they are, what things look like, and what they mean.
People often become designers because they feel like fulfilling one interest is not enough. An interest in language may point the way towards a life crafting words. An interest in order and structure may lead to an engineering career. An interest in making meaningful things may lead to studying art. An interest in people may lead to studying sociology, psychology, economics, or business. And any combination of these interests will find a home in design.
So think to yourself which one of these types of people are you. Are you one that wants to make meaningful things and study art. Then visit our application page and fill it out to be considered for one of our graphic arts intern spots. We open up our intern program to individuals one or twice a year.